Emergence of Coworking

Konferenzbeitrag: Bouncken & Reuschl (2017) EGOS Copenhagen

The purpose of this paper is to model what coercive, normative, and mimetic processes and possibly novel isomorphism forces underlie the emergence, convergence, and divergence within and of coworking-spaces. Institutional theory allows to understand the actors in coworking-spaces who are not seeking rational performance increases only. Converging and diverging exogenous and endogenous forces come from the global and national institutional framework, particularly from the digitalizing world. Our framework explains the emergence of coworking-spaces by the three key processes of institutional isomorphism: coercive isomorphism, normative isomorphism, and mimetic isomorphism that influence coworking-space providers and users.

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